Achieving Success with Trade Promotion Optimization

Engaging the Missing Partner: Your Sales Organization

9 out of 10 CPG executives we speak to say their TPO solution doesn’t live up to their expectations. Despite broad executive-level buy-in and solutions costing millions of dollars, end-user adoption is still low. Many business leaders say that their solution doesn’t answer the questions they need to answer on a daily basis. “It shows me pretty charts that don’t really tell me what to do” is a common complaint.

Read this paper to understand the three most common pitfalls of poor TPO implementations and how to circumvent them.

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